Lesestoff
Literaturtipps zum Thema Unternehmensreputation

  • Einwilliger, Sabine und Markus Will (2002): Towards an integrated approach to corporate branding - findings from an empirical study; in: Corporate Communications. An international Journal, Vol.7, No.2
  • Rindova V.P./ Fombrun,C.J.(1999): Constructing Competitive Advantage: The Role of Firm-constituent Interactions, in Strategic Management Journal, Vol. 20, Nr. 8, S. 691-710.
  • Schulz,M./Hatch,M.J./Larsen,M.H. (Hrsg.). (2000): The Expressive Organization: Linking identity, Reputation and the Corporate Brand. New York.
  • Will, Markus (2000): Why Communications Management?, in: The International Journal on Media Management, Vol.2, N.1.pp.46-53.
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