Die Marketing-Geschichte des Tages kommt von Seht Godin...
I'm at the supermarket yesterday. I run into my friend John, not someone I often see at the Food Emporium. John has a list. Standard grocery list, "here honey, please go out and get this..." But John wants to show me something on the list. It says,
1 woman's razor that matches our bathroom.
Wow. Gillette has been making razors for almost a hundred years, and you wonder how many hours and how much money they've spent trying to answer that want... probably .0001% of what they spend on blade technology.