MBA-Jahresrückblick – INSEAD
INSEAD: Shorter and more intensive full-time MBA programmes

A. What do you consider the most significant developments in MBA/management education and the international business school market as a whole this year?



1) There has been a trend toward shorter and more intensive full-time MBA programmes. For example, LBS's has introduced a 15 month option and Richard Ivey business school moved to a one-year programme. There has also been an increase in the number of part time and executive MBA programmes.

2). There is an increasing interest in programmes that provide an international perspective. Therefore the business school market continues to expand beyond North America and Europe. This can be seen in the growing number of alliances and joint programmes.

2a) Asia is expanding rapidly both in terms of candidates and local programmes some of which are becoming internationally competitive.

3) MBA recruitment has picked up. The "big" MBA recruiters, consulting firms and banks, are back.

4) There has been a lot of talk and speculation about the impact of the Bologna agreement. There are two conflicting scenarios 1) one negative: the likely introduction of many new masters programmes may cannibalise MBA programmes 2) one positive: international mobility will grow thanks to Bologna thus benefiting the MBA, and students will start by doing a Bachelor, then work a few years before taking an MBA B. What do you consider to be the most significant developments at your school this year?

1) The INSEAD Campaign has had its best fundraising year in the School's history with € 22.4 million in pledges. We are seeing more donations from alumni than in the past. It is significant that our two biggest donations this year came from alumni. André Hoffmann donated € 5 million towards the study of family enterprise, while Rudolf Maag gave € 5 million for entrepreneurship research.

Thanks to Campaign funding several new MBA scholarships have been created: Syngenta donated € 2.6 million to establish the INSEAD-Syngenta Scholarship Fund for participants from Emerging Countries; The MBA class of 1975 donated half a million euros to establish the Mandela Scholarship Fund for participants from Sub-Saharan Africa.

2) INSEAD's Asia Campus is becoming increasingly popular. The demand from our Europe Campus students to go to Singapore has exceeded the demand from Asia Campus students to go to Fontainebleau

3) We have continued to innovate in teaching by launching a new sports elective and establishing a cooperation with a leading US design school, The Art Center, to integrate design into our curriculum.

4) We are renovating the Europe campus (huge renovation programme) and opened a new building on the Asia campus (phase 2)

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