Rangliste
Die 100 wertvollsten Marken

Dass man einen guten Namen nicht hoch genug schätzen kann, zeigt das Markenwert-Ranking von Interbrand in Zusammenarbeit mit dem Handelsblatt. So kostet die Marke „Coca-Cola“ 67 Mrd. Dollar. „Mercedes“ ist da geradezu billig. Wie billig, erfahren Sie in der Rangliste der 100 wertvollsten Marken.
DIE 100 WERTVOLLSTEN MARKEN
RangMarkeHerkunftslandBrancheMarkenwert 2006 in Mill. $Veränderung zum Vorjahr
1Coca-ColaUSBeverages67.000-1%
2MicrosoftUSComputer Software56.926-5%
3IBMUSComputer Services56.2015%
4GEUSDiversified48.9074%
5IntelUSComputer Hardware32.319-9%
6NokiaFinlandTelecoms Equipment30.13114%
7ToyotaJapanAutomotive27.94112%
8DisneyUSMedia27.8485%
9McDonald\'sUSRestaurants27.5016%
10MercedesGermanyAutomotive21.7959%
11CitiUSFinancial Services21.4587%
12MarlboroUSTobacco21.3501%
13Hewlett-PackardUSComputer Hardware20.4588%
14American ExpressUSFinancial Services19.6416%
15BMWGermanyAutomotive19.61715%
16GilletteUSPersonal Care19.57912%
17Louis VuittonFranceLuxury17.60610%
18CiscoUSComputer Services17.5326%
19HondaJapanAutomotive17.0498%
20SamsungRepublic of KoreaConsumer Electronics16.1698%
21Merrill LynchUSFinancial Services13.0018%
22PepsiUSBeverages12.6902%
23NescafeSwitzerlandBeverages12.5072%
24GoogleUSInternet Services12.37646%
25DellUSComputer Hardware12.256-7%
26SonyJapanConsumer Electronics11.6959%
27BudweiserUSAlcohol11.662-2%
28HSBCUKFinancial Services11.62211%
29OracleUSComputer Software11.4595%
30FordUSAutomotive11.056-16%
31NikeUSSporting Goods10.8978%
32UPSUSTransportation10.7128%
33J.P. MorganUSFinancial Services10.2058%
34SAPGermanyComputer Software10.00711%
35CanonJapanComputer Hardware9.96810%
36Morgan StanleyUSFinancial Services9.7620%
37Goldman SachsUSFinancial Services9.64013%
38PfizerUSPharmaceuticals9.591-4%
39AppleUSComputer Hardware9.13014%
40Kellogg\'sUSFood8.7766%
41IkeaSwedenHome Furnishings8.76312%
42UBSSwitzerlandFinancial Services8.73415%
43NovartisSwitzerlandPharmaceuticals7.8802%
44SiemensGermanyDiversified7.8284%
45Harley-DavidsonUSAutomotive7.7395%
46GucciItalyLuxury7.1588%
47eBayUSInternet Services6.75518%
48PhilipsNetherlandsDiversified6.73014%
49AccentureBermudaComputer Services6.72810%
50MTVUSMedia6.6270%
51NintendoJapanConsumer Electronics6.5591%
52GapUSApparel6.416-22%
53L\'OrealFrancePersonal Care6.3926%
54HeinzUSFood6.223-10%
55Yahoo!USInternet Services6.05615%
56VolkswagenGermanyAutomotive6.0327%
57XeroxUSComputer Hardware5.9184%
58ColgateUSPersonal Care5.6339%
59Wrigley\'sUSFood5.449-2%
60KFCUSRestaurants5.3505%
61ChanelFranceLuxury5.1568%
62AvonUSPersonal Care5.040-3%
63NestleSwitzerlandFood4.9324%
64KleenexUSPersonal Care4.842-2%
65Amazon.comUSInternet Services4.70711%
66Pizza HutUSRestaurants4.694-5%
67DanoneFranceFood4.6383%
68CaterpillarUSMachinery4.58012%
69MotorolaUSTelecoms Equipment4.56918%
70KodakUSConsumer Electronics4.406-12%
71adidasGermanySporting Goods4.2906%
72RolexSwitzerlandLuxury4.2378%
73ZaraSpainApparel4.23514%
74AudiGermanyAutomotive4.16513%
75HyundaiRepublic of KoreaAutomotive4.07817%
76BPUKEnergy4.0105%
77PanasonicJapanConsumer Electronics3.9777%
78ReutersUKMedia3.9612%
79KraftUSFood3.943-7%
80PorscheGermanyAutomotive3.9274%
81HermesFranceLuxury3.8549%
82Tiffany & Co.USLuxury3.8196%
83HennessyFranceAlcohol3.57612%
84DuracellUSConsumer Electronics3.576-3%
85INGNetherlandsFinancial Services3.4749%
86CartierFranceLuxury3.36010%
87Moet & ChandonFranceAlcohol3.2579%
88Johnson & JohnsonUSPersonal Care3.1935%
89ShellNetherlandsEnergy3.1734%
90NissanJapanAutomotive3.108-3%
91StarbucksUSRestaurants3.09920%
92LexusJapanAutomotive3.070New
93SmirnoffUKAlcohol3.032-2%
94LGRepublic of KoreaConsumer Electronics3.01014%
95BulgariItalyLuxury2.8756%
96PradaItalyLuxury2.8744%
97ArmaniItalyLuxury2.7834%
98BurberryUKLuxury2.783New
99NiveaGermanyPersonal Care2.6924%
100Levi\'sUSApparel2.6891%
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