Das Handelsblatt Management-Forum bietet Ihnen natürlich auch die Möglichkeit, Fragen zu stellen. Unten können Sie mit der Kommentarfunktion Fragen an Herrn Soberman richten oder seine Antworten kommentieren. Da Herr Soberman kein Deutsch versteht, stellen Sie Ihre Frage bitte auf Englisch.
David A. Soberman ist Marketingspezialist und lehrt sowohl an der französischen Business-Eliteschule INSEAD wie auch an der Rotan School of Management in Toronto. Studiert hat Soberman in Kingston und Toronto. Seit 1996 verstärkt er in verschiedenen Funktionen das INSEAD-Teams in Fontainebleau.
Geben Sie unten Ihren Kommentar ab oder stellen Sie Ihre Frage – Herr Soberman wird sie ab 13 Uhr beantworten.
Dear David,
What is your opinion on the role of trust in interfirm relationships/ networks in general and particularly wrt to innovation? What are the differences in its influence in lets say China and Germany.
Thanks!
Dear Sarah
The use of a chat room is like anything else a company can do. it can be done efficiently or inefficiently. For a sufficiently large company, one person (or a small group once the volume gets high enough) needs to be in charge of reviewing the posts and interpreting them. The job of this person would be to send a summary of the key posts related to each area within the company to the person in that area that is responsible for product or service development. in addition, product development people are well advised to visit the chat room once in a while to get a "feel" for what is going on. it is important to remember that a chat room is like free market research. i should not be ignored but it needs to managed carefully.
Hello Prof. Soberman,
When a company and its employees use this room for creativity to develop innovations, what about efficiency? Will efficiency suffer in that company?
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