HB. Top candidate is Apple: Their relentless focus on innovation is impressing for professors from around the world. However, the other three companies also possess optimal strategies to overcome the crisis. This is a key result according to leading business schools in the current Handelsblatt Management-Forum. For them, Apple represents innovation and IBM is benchmark concerning global organizational structures. The strength of Starbucks is to learn from mistakes. Samsung represents an optimal distribution of business risks. “All champions apply the same formula for success. They understand their customers and furthermore, they create new customer demands”, resumes Christian Salm, partner of Santiago Advisors, the results of the Management-Forum.
The Handelsblatt Management-Forum is a survey conducted with 12 leading business schools in the triad: America, Asia and Europe. Among others business schools like Yale and Columbia (USA), IESE (Barcelona) and St. Gallen, the China Europe International Business School (CEIBS) in Shanghai or the Indian Business School in Hyderabad participate in this panel. Renowned experts like Bernd Schmitt (Columbia) or Oliver Rutz (Yale) are part of the group. The complete matrix with all answers can be found on the Handelsblatt website (refer to “chat”). The forum is a cooperation between the Handelsblatt, Santiago Advisors and the scholar Ronny Fürst from the European Management School in Mainz.
The focus of the current forum is “Overcoming the crisis”. There are important differences in doing so between the regions Americas, Asia and Europe. Western managers in Europe and Americas are taking “structural measures to prepare for a longer crisis”. With other words: Exceeding fiscal debt and currency turbulences encourage precaution.
