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Bayer-CEO Werner Baumann We need a culture of opportunity

Globalization and competition are not a threat, but a factor of prosperity. Europe must act urgently if it wants to remain a center for innovation. An essay.
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2010 Baumann was appointed CFO of Bayer. In 2014 he became a chairmen, in charge of strategy and portfolio management. In 2016 he became CEO.
Werner Baumann

2010 Baumann was appointed CFO of Bayer. In 2014 he became a chairmen, in charge of strategy and portfolio management. In 2016 he became CEO.

Hier geht es zur deutschen Version des Essays.

„As for the future, your task is not to foresee it, but to enable it.“ Europe should take this astute statement by the writer Antoine de Saint Exupéry to heart. Instead, in the European Union, we too often adopt an attitude that does not enable the future, but hinders it.

An attitude that views globalization and competition not as catalysts and drivers of prosperity, but as threats. That seeks to defend past achievements rather than pursue new opportunities. An attitude that asks „What could go wrong?“ instead of „What can we achieve with this?“

This kind of climate does not help innovation thrive and inventors flourish. And as it also poses a risk to our prosperity in Europe, it burdens and challenges our continent. We need a prosperous Europe and we must not jeopardize the successes of European unity.

Europe is deeply skeptical of technological advances. In the „Technik-Radar 2018“ survey undertaken in Germany, only one quarter of those surveyed held the opinion that technology solves more problems than it creates.

That helps explain why, more than anywhere else in the world, Europeans have reservations about vaccines, a technology that has contributed enormously to global health. In some European countries, one third of the population doubts the safety of vaccines. On the other end of the spectrum, countries like Bangladesh are home to virtually no vaccination skeptics. This contrast suggests that Europeans have become so accustomed to the blessings of progress that they are less and less appreciative of them.

That’s why people feel they can afford to reject genetic engineering inagriculture. Nearly 70 percent of Germans consider the targeted genetic modification of crops to be risky – although genetically modified plants are verifiably safe for people and the environment.

As a result of this skepticism about technology, Europe is losing ground as a center of innovation and conceding technological progress to others. Make no mistake: The digital future is being written in California. When it comes to artificial intelligence, the next great leap for digitalization, Europe is being left behind by the United States and China.

The situation is no better in another groundbreaking field: CRISPR/Cas andother new breeding technologies. With the help of this advancement, conventional breeding can be supplemented and in some cases replaced bymuch faster and more precise methods – with identical results.

We could breed plants that produce a higher yield, are more resilient in drought conditions, have more valuable nutrients or do not contain certain allergens. These technologies could help feed our growing population and make more efficient use of natural resources. And because the technology is relatively simple and cheap, it would be a valuable asset for mid-sized seed companiesand smaller research institutes.

Europe is well-positioned to play a leading role in this field – but a recent decision by the European Court of Justice stands in the way. Last year the court decided that CRISPR/Cas and similar methods must be classified asgenetic engineering and regulated according to the same stringent standards. With the stroke of a pen, this promising technology is at risk of being driven abroad. In some cases, it’s already happening. There is no objective reason to so stringently regulate plants bred this way. They do not contain any foreign genes and are no different from traditionally bred plants.

The ball is now in the politicians“ court. It is their task to advance social discourse and create the legal framework that makes it possible to further develop this technology in Europe. Otherwise the message to the rest of the world will once again be that we have no ambitions of playing a role. When it comes to CRISPR/Cas and new breeding methods, others will assume the task of solving future problems. The successful products, growth and jobs of tomorrow will be created elsewhere.

So what needs to happen to ensure that Europe once again becomes aleading, competitive center of innovation? The to-do list ranges from rapidly expanding the digital infrastructure to better financing of children’s daycare, schools and universities. But three things should be at the very top of the agenda.

Dieser Gastbeitrag stammt aus diesem Buch:
Sven Afhüppe, Thomas Sigmund (Hg.):
Europa kann es besser
Wie unser Kontinent zu neuer Stärke findet. Ein Weckruf der Wirtschaft
Herder Verlag 2019, 240 Seiten, 20 Euro
ISBN 978-3-451-39360-0
Erschienen am 15. April 2019
Das Buch bei Amazon bestellen.

First: Brexit. The United Kingdom’s withdrawal from the European Union is amajor setback for the EU’s innovation capability. After all, the United Kingdomis one of Europe’s most innovative countries, with outstanding universities and research institutes. Among major EU countries, it performs the best in most innovation rankings. The EU needs to strive to achieve the closest possible integration with the United Kingdom in the post-Brexit future – not just economically, but also in science and research.

Second: venture capital. The United States has shown everyone how it’s done. Venture capital is extremely important when it comes to turning scientific findings and ideas into successful companies. Other regions, including Europe, are catching up – but the gap remains significant. Venture capital investment totaled €63.8 billion in the United States in 2017 – in Europe it was €15.6 billion, less than one quarter of that figure.

Germany spent only about €1.1 billion in this area. According to one study, 21 of the 50 cities that invest most heavily in start-ups are located in the United States, while 15 are found in Asia and only eight in Europe. There’s only one conclusion to be drawn from these numbers: Europe must do more to ensure that the implementation of promising ideas doesn’t fail for lack of money. That’s why the underlying conditions for raising venture capital in Europe urgently need to be improved.

Through venture capital investment, innovation is generated decentrally fromthe bottom up and can drive much more progress than governmental efforts.Programs such as „Europe 2020“, the EU growth strategy, and the follow-upprogram „Horizon Europe“ can certainly act as valuable stimuli if they arecleverly designed. But that’s not enough. The speed of innovation found in places like Silicon Valley cannot be orchestrated from Brussels or any other capital city.

Third, and this is the most important point: What Europe needs most is a cultural transformation and a change in mindset. We need to abandon our discouraging fixation on potential risks and move toward a courageous, purposeful culture of opportunities and possibilities.

Of course, it is good and right for technological progress to be accompanied by a comprehensive and critical public debate. And it is important that this debate is reflected in a regulatory framework for technological development that accounts for potential concerns and – where necessary – establishes guidelines.

Yet it is crucial that this public debate is conducted objectively and that regulatory decisions are taken on the basis of sound scientific findings. Unfortunately, we are currently a long way from this ideal in the EU. Debates are emotionally charged and often have little to do with the current state of expertise. This stokes fear. That fear is reflected in restrictive regulations thatdo not help, but rather hinder, technological advances. An over emphasis on the precautionary principle smothers the greatest opportunities from the outset.

The most important achievement of humanity over the past decades and centuries would likely never have been possible with this attitude. We have escaped from misery. In contrast to the widespread perception that everything is getting worse, today we live in the best world there has ever been. In 1800, average global life expectancy was 31 years – today it is 72. Back then 44 percent of children died before their fifth birthday. Today the figure is just 4 percent. In 1970, 28 percent of the population still suffered from hunger. Today this number is just 11 percent, despite the fact that the world’s population has since increased by more than 3.8 billion.

These statistics could go on and on. They paint a clear picture: That life has improved, and not worsened, in practically all areas. This is a triumph of the Enlightenment, an idea that originally arose in Europe. It placed the potential of people and science on center stage. Europe should orient itself on this idea and maintain this tradition: a Europe of science and technology, a Europe of inventors, a creative experimental laboratory that gave the world the printing press and the piano, the microscope and the steam engine, antibiotics andc ars, the airbag and the mp3 player, where the world’s first computer was built. These figures are not just proof of progress – they also show how much is yetto be done. Wouldn’t it be tremendous to finally achieve victory over diseases such as cancer or Alzheimer’s – just as we did with smallpox, which was eradicated in 1977? Or to eliminate hunger, which still plagues 800 million people around the world? We don’t know whether we will ever be successful in this endeavor because we cannot predict the future. But we can enable it –for more and more people.

Hier geht es zur deutschen Version des Essays.

Brexit 2019
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