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Director ESMT Berlin It’s all about scaling, stupid!

To narrow the european companies to its bis competitors from China and America, we need to remove the remaining barriers in the European Union.
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Der 45-Jährige ist Präsident der European School of Management and Technology in Berlin. Zudem ist er stellvertretender Vorsitzender des Wissenschaftlichen Beirats beim Bundesministerium der Finanzen.
Jörg Rocholl

Der 45-Jährige ist Präsident der European School of Management and Technology in Berlin. Zudem ist er stellvertretender Vorsitzender des Wissenschaftlichen Beirats beim Bundesministerium der Finanzen.

Hier geht es zur deutschen Version des Essays.

European companies are falling behind compared to American and Chinese competitors. This conclusion can be drawn by looking at the world's most valuable companies in terms of market capitalization. According to a current PwC ranking, eight American and two Chinese businesses are among the top 10, but not a single European one is. The most valuable company in Germany follows at position 60 – only four German companies are among the top 100 worldwide.

Of course, you can make the following objections: First, stock market prices are constantly changing; thus, this picture might look very different tomorrow than it does today. Second, the German economy in particular benefits from its strong Mittelstand (small and medium-sized companies, SME) and its many hidden champions (world market-leading SMEs). Stock market prices are thus not necessarily a reflection of the state of the economy as a whole.

Still, the trend is clear: Capital markets see a brighter future for American and Chinese companies than for European ones. This development is even more remarkable when we consider that the most valuable companies in the world such as Apple, Google, and Amazon in the U.S. or Tencent and Alibaba in China have only recently gained their current positions. Their rise reflects the rapid development of data- and platform-driven business models.

With them and their enormous financial strength, these companies attack competitors in different industries and countries, which are desperately looking for strategic answers to the new challenges. European companies are more in a defensive position here. They are not represented well enough in these dynamic fast-growing markets to exert significant influence. In many cases, the international giants swallow up successful European startups shortly before they can really take off.

Why do we see this development despite the enormous success of the European Single Market? At first glance, the European Single Market offers all the prerequisites to enable European companies of all sizes to grow across national borders. The free movement of goods, services, capital, and people is the basis for the integration of European economies and thus for economic growth in Europe.

In this respect, researchers attach even greater importance to the creation of the Single Market than to the introduction of the common currency in 1999. More than 500 million people live and work the Single Market. Its economic power can compete with any other economic area in the world.

No one can seriously deny the great success of the European Single Market and its substantial contribution to growth and prosperity in the European Union since its inception over 25 years ago. But will it also be successful over the next 25 years?

A second look reveals that the economic success of data- and platform-driven business models depends significantly on their fast and comprehensive scalability. Each new user of a platform increases its value for all other users. If you want to exchange information with friends, family, or business contacts online, you have to be where many of these people already are. Above a certain critical limit, the number of users increases exponentially, because nobody can ignore the platform anymore.

The magic word is “scaling” – some might say growth at all cost while (temporarily) ignoring profit margins. The profit comes automatically once a company has achieved the status of market leader. The platform then becomes attractive not only to the users but also to providers of goods and services, capital markets, and financial institutions. Hence, the key questions is: Does the European Single Market facilitate the scaling of new (digital) business models? The answer is “yes, but.”

This article is an extract from the book:
Sven Afhüppe, Thomas Sigmund (Hg.):
Europa kann es besser
Wie unser Kontinent zu neuer Stärke findet. Ein Weckruf der Wirtschaft
Herder publishing house 2019, 240 pages, 20 euros
ISBN 978-3-451-39360-0
Published on 15. April 2019
Order the book on amazon.

There are still significant obstacles to full market integration in Europe. The key economic and political challenge is to identify these barriers and remove them as quickly as possible. The concrete policy proposal is thus to take stock of all practical obstacles in the European Single Market to exploit the untapped potential of full market integration.

ESMT Berlin and the Bertelsmann Foundation have started this for the area of capital markets and financial services and invite other stakeholders to add to this stock list and extend it to other markets.

An interlinking of formerly separated financial markets involves the exchange of information, cross-border capital flows and investments, trading in financial products, and attracting foreign financial resources. The road to a fully-fledged EU financial market began in 1957 with the Treaty of Rome. In 1993, the Maastricht Treaty eventually set out the objective of completing the Single Market.

Since then, further steps such as the Financial Services Action Plan and the creation of the European Monetary Union have led to an increasingly integrated financial market. In response to the financial crisis of 2007/08, a single regulatory framework with common rules for the financial sector was implemented to ensure a level playing field and develop a more resilient financial system.

Many of the low-hanging fruits have already been reaped during this long process. To achieve a fully integrated Single Market, the focus now needs to be set on removing the remaining barriers. The following section addresses these barriers and presents possible solutions to overcome them, distinguishing between hurdles affecting banks, companies, and investors.

Banks

Ring-fencing of payment flows between banks and their subsidiaries

Intra-group loans for bank subsidiaries with parent companies in other European countries can be severely restricted by national authorities. Further regulatory powers should therefore be transferred to the European level.

Inconsistent application of resolution rules

Bailout rules laid down in the Bank Recovery and Resolution Directive (BRRD) have only been applied to the Spanish bank Banco Popular. The European Commission must ensure that state-aid rules are reformed to comply with the requirements of the Banking Union.

Problems with securitization of bank loans

Banks are often confronted with high discounts when they attempt to securitize loans. It may be helpful to have an independent and trusted institution, such as the European Investment Bank, which certifies and evaluates mortgage pools, to facilitate securitization.

Firms

Bureaucracy and legal uncertainty due to IPO prospectus regulations

The European Commission is currently reforming the rules for IPO prospectuses. While this move is welcome, there is a danger that the current reform proposals will increase bureaucracy. Prospectuses should contain useful information for potential investors but not a comprehensive list of factors that could affect the business outlook in all circumstances.

Corporate taxation distorts financing and harms cross-border risk-sharing

In most corporate tax systems of Member States, interest payments can be deducted from corporate tax payments. However, there is no such measure for equity funding of firms. This distorts company financing decisions towards debt financing. The elimination of the debt bias could therefore contribute significantly to the development of stock markets in Europe.

Different bankruptcy regimes create uncertainty and hinder cross-border lending

Insolvency procedures differ from one Member State to another, which has negative consequences. While full harmonization of national insolvency laws may be unrealistic even in the medium term, it is feasible to introduce a European insolvency law that companies can voluntarily opt in to in agreement with their creditors.

Investors

Low participation in the stock market

Compared to other developed countries, Europeans invest less in the stock market. This is a serious challenge, because stocks offer significantly higher returns than most other asset classes over a longer investment horizon. One reason for this might be regulation and associated bureaucracy in advising retail investors. It could be worthwhile to introduce an opt-out rule that allows informed investors to invest in a large class of financial products without repeated bureaucracy.

Information asymmetries due to differences in the application of accounting rules

Differences in accounting standards across EU countries make it hard for investors to gather reliable data from firms. Because balance sheets and income statements are among the most fundamental sources of information, this poses a significant hurdle. Investors need to engage in costly information acquisition, which leads to information asymmetries. A solution to this could be a central regulator that enforces a consistent application of accounting rules across the EU.

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