Amusement park owner and manager Roland Mack has good reason to be in a celebratory mood: His theme park, Europa-Park, attracted more visitors in the last season than ever before.
“With more than 5.5 million visitors, we can look back on a record year in our company history,” Mr. Mack said in a press release on Tuesday. That’s a marginal increase on the previous record achieved in 2015.
At the resort hotels the number of overnight guests also increased, as did the duration of stay, Mr. Mack added.
The theme park owner is notoriously vague when it comes to figures. In 2015, Europa-Park, Germany’s largest theme park, generated about €350 million in revenue. Mr. Mack said nothing about last year’s revenues, but emphasized the park invested over €20 million in new attractions in 2016 and intends to keep investment at a similar level this year.
The resort employs 3,600 people on average during the year and up to 5,000 people during the summer.
Mr. Mack was in his twenties when he founded Europa-Park together with his father in 1975 after taking a trip to Disney World in Orlando. Within 40 years, he built the second most popular theme park resort in Europe after Disneyland Paris. The sprawling facility is located next to the Rhine, between Freiburg and Strasbourg, attracting many visitors from neighboring France and Switzerland.