LAUNDRY & HOME CARE Flush it, baby, flush it

A wave of change has swept through bathroom marketing as companies move away from the bacteria-seat approach. Ads for toilet cleaners, toilet paper and air fresheners are flush with potty humor. The Wall Street Journal reported on the creative and modern marketing campaigns of different companies, highlighting Henkel’s very successful, creative and humorous ads for “Bref Power Balls” as an outstanding example.